NOW IT’S TIME TO…
Step Aboard made its debut in 2018 in Milan, the city that inspired its first line of hair and body perfumes. Contemporary jus created to be practical and versatile, thanks to the introduction of a sophisticated dispensing technology. The recipients of the collection have no age and no gender.
Step Aboard Milano is an invitation to discover a new culture and trend of perfuming hair and body at the same time. Let yourself be carried away to surprising destinations!
The project came to life in 2016 in Parma, city of perfume par excellence, thanks to the encounter between young people of various nationalities who took part in a specialised course on perfumery and the world of fragrances held by Mouillettes & Co. During the course, Georgiana decided to fulfil a dream, of creating a new way of living and using perfume.
During this educational experience she met Daniele and the two came together in a friendship based on mutual esteem and respect. Georgiana invited Daniele to take part in fulfilling her new vision.
They both attentively observed the various crafts of perfumery and appointed the best professionals in the sector to bring a work to life, choosing the most sought-after materials. The two worked together in creating a new contemporary concept of perfuming, a brand recognisable among the tribe of urban citizens.
HERE’S WHO THE CREATORS ARE
Born on the Danube, she grew up in the culture of ancient Dacia and then arrived in North Italy at the age of 19, determined to follow a high-profile university experience. So she dedicated herself to studying foreign languages and literature; she won a scholarship and finished a part of her studies in France, where she came increasingly into contact with the refined French perfume culture, founded on a great tradition.
As a lover of the history of art, she subsequently entered into collaboration with the Louvre Museum, Paris, in the Department of Graphic Arts. A context where fundamental styles from different epochs can act as a guide to choices in aesthetics and life. In the Ville Lumière, Georgiana enthusiastically widened her knowledge of French perfumes, concentrating her attention on particular Parisian ateliers.
After finishing her specialist studies in international relations, she entered the world of fashion. Some Maisons she worked for enabled her to acquaint herself more closely with the creations of the French grand masters of perfumery.
Georgiana believes in the perfume’s act of surprising, in its ability to conquer thanks to its packaging, and is convinced that throwing herself into the game will lead to the transformation of every mental impulse into a unique result.