ARE YOU READY TO STEP ABOARD?
A perfume at every stop. Eight imaginary metro stops translate into eight fragrances as you cross and smell the Milanese and Londoner metropolis as you never did before. Georgiana has “bottled” the spirit of some precise locations and buildings in the two European capitals. Assisted by expert consultants, the young founder of the brand has personally written the evocations supporting her creations, choosing those of the French master perfumers Bertrand Duchaufour and Morgane Collinot, whose blends of fragrancy have left an indelible imprint in the history of perfumery.
The first metropolis is Milan, where the metro stops at:
THE PAST LIT BY THE FUTURE
A COFFEE BETWEEN A JOURNEY JUST OVER AND A NEW DESTINATION.
CAPTURE THE PERFUME OF MILAN ON TWO WHEELS.
MINT CHEERFULLY OPENS THE RED NOTES OF AN EVENING JUST BEGUN.
NEXT STEP: LONDON
Three new imaginary stops on the London tube, inspired by contemporary public artworks conceived by three female artists, add to our olfactory journey. Signed again by the French master perfumer Bertrand Duchaufour, the jus sono
created to be applied with a fast, continuous and generous gesture thanks to the BoV system, a refined internal compressed air technology. Step Aboard reinvents artistic perfumery with fragrances that are the mirror of metropolitan society in continuous movement.
The second metropolis is London, where the metro stops at:
REFLECTIONS OF LOOKS THAT THE METRO CONNECTS.
COLLAGE OF COLORFUL PORTRAITS AT THE METRO STOP.
BLURRED HUMAN FLOWS RUN THE METRO.
THE MERGER OF TWO BRANDS THAT SPEAK STREET.
LAST STEP: CHICAGO
Fascinating, elegant and constantly busy with arts and cultural events, Chicago is an open-air museum and a public art metropolis. As you stroll through the city you can see the works of great artists in squares that are immediately striking. A city just waiting to be discovered that has made art its centrepiece.
The third metropolis is Chicago, where the metro stops at:
A COLOURFUL VIBRANCY THAT STANDS OUT AMONG THE MANY MONOCHROME SKYSCRAPERS.
FILLED WITH CONTRASTS, A FRAGRANCE THAT CAPTURES ALL THE SENSES.
CHANGING NOTES OF INCENSE APPEAR, LIKE AN INTERPLAY OF MIRRORS.