Within the temporary pop-up corner “ONLY AT TRANOÏ” hosted by Galeries Lafayette, at the end of January 2019 Step Aboard Milano presented a limited edition of personalized fragrances in collaboration with artist Toshy.
After the launch at Tranoï Fashion Show and Galeries Lafayette in Paris this capsule collection has been temporarily sold in the pop up of the prestigious department store. Each of the 150 perfume pieces of this unique Capsule Collection has been personalized by hand and numbered by Toshy.
Every fragrance tells a story and stands for who you are and how you feel. With his works Toshy shows the world the depths that lie within people as individuals and activates them to think and look different.
WHEN ART HITS THE CAN
“From the moment I saw the artworks of Toshy I have been profoundly impressed by the remarkable impact of his artworks; it moves and unites human beings. Step Aboard tells an urban Milanese story presented at a higher level by a fragrance line. With Toshy we bring messages to a bigger audience. But what makes this capsule collection unique is that art is expressed in each field through emotions. I recognise myself in his messages, so as everyone else does. Art is everywhere, it is for you, and for us and it should be shared.”
(Georgiana M., CEO Step Aboard).
THE ICONS THAT INSPIRE PEOPLE
Find them on the can and let’em connect with you!